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Marketing positioning, a major issue for your business

 For a business, having a coherent marketing positioning is essential. This is what sets you apart from the competition. The more your business is different from others, the greater your chances of standing out. What is positioning? Positioning is the set of actions that give offers to a credible position in a market. The goal: to showcase your brand, your products or your services, so […]

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Create the prospecting funnel that will boost your sales!

funnel , also called the sales funnel or sales pyramid , allows companies to better understand how they will transform strangers into prospects and then into customers. It makes it possible to measure the effectiveness of the tools and campaigns put in place to generate new customers, particularly in BtoB. But also your commercial efficiency . Here’s everything you need to know about the prospecting funnel […]