Startup

How to create a professional website?

As the French spend more and more time on the internet and the e-commerce figures are constantly increasing, creating a professional website has become an almost essential step in the online presence of companies.

Indeed, creating a professional website requires mobilizing time and skills that not all entrepreneurs have. Beyond the creation of the website, you have to think carefully about all that this implies in terms of maintenance, hosting and content creation.

Here are the different steps and solutions available to you for creating your first website.

1. Clearly define your needs 

Getting started with the creation of a website can be an exciting adventure for the most curious of you. Creating a site in his image to develop his business is something quite satisfying.

But as with any digital project (and even any project in general), it is better to prepare yourself well and anticipate your different needs.

Creating a professional website can meet several objectives for your business :

  • Promote your company, its products and services (showcase site)
  • Sell your products (e-commerce site)
  • Respond to a marketing need by promoting a specific offer
  • etc

Once the objectives of your site are well identified, it will be easier to anticipate your needs and provide the appropriate solutions when creating the website.

2. Choose the most suitable website creation solution

Once your specifications are established, you can start looking for a solution to create a professional website. Several solutions are available to you.

Turnkey solutions to create a professional website

First solution to build your website, do it yourself! Today there are many turnkey solutions to create a professional website without great technical skills.

These online solutions allow you to build your website with no concept of code and using the technique of drag and drop (drag and drop).

Create your professional website with WordPress

You can also create your site on WordPress, the most used CMS in the world. With many available themes and multiple plugins , WordPress is arguably the most complete site building solution out there today.

You can do almost anything as long as you get your hands dirty and agree to lose some hair …

In all cases, these services pool costs and make it possible to offer website creation offers at a lower cost and with a high level of functionality. Few companies will not find an offer that suits them on the internet today.
Creating your professional website from scratch will undoubtedly cost you more for a much lower result in terms of functionality.

3. Choose your host and your domain name

Another important step in the creation of a website is the choice of suitable hosting (capable of supporting all the content of your site) and the registration of a domain name .

For this, you can choose a host such as (IONOS, OVH, LWS, etc.) and a domain name from a specialized supplier.
It is also possible to reserve your domain name with your host if it offers this service.

4. Gather your resources and skills

If professional website creation solutions allow you to relieve yourself of the technical aspect and reduce your costs, creating a professional website requires bringing together certain skills to bring it to life:

  •  Master the basics of natural referencing to optimize the visibility of your website on search engines
  • Have notions of digital communication , marketing or call on an expert who will give you the strategy to adopt
  • Master web writing to create the various content that will feed your website (pages, blog articles, messages, etc.)
  • Benefit from an outside look for the visual aspect of the site. Thinking about ergonomics and user experience is essential if you want your site to convert visitors into prospects.

Obviously, these skills are just a few examples among many. If you want to create a site with complex features, you will need a developer, a freelance or a web agency.

5. Use the right tools

Once your website is created, you will need to put in place a formidable strategy to capture visitors’ contacts. Yes, creating a professional website should also aim to collect leads to develop your business. 

For this, you will need to put in place effective calls to action, create premium content and use web marketing tools that will make your life easier.

We can cite conversion tools such as forms but also marketing automation tools that will allow you to enroll your prospects in real marketing journeys.

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